Web Site Designing Tips
I'm thinking of starting a small web design business, and tips or ideas?
I'm thinking of starting a small web design business.
I was laid off at work and need to do something. I would love to work from home and have to use what I have for hardware and software to start.
I have FrontPage, digital camera, scanner, fast connection, and understand the basics. I have put up a few basic sites but nothing for money to this point.
I have no real design skills, as far as page content and layout. I don't really like the templates in FP but know that what I have done can be a lot better.
Also, any marketing ideas for this type business on a very short shoestring?
I'm going to use the few examples I have, put together some marketing materials, and hit the street.
A few of my thoughts and ideas are to:
since I am small I will focus on small and micro businesses that do not have sites
I am going to focus on target markets - used car lots, auto repair, carpenters, masons, etc. Get a feel for there needs and go one market to next as I use up leads
You are entering one of the most competitive fields in Internet services. There are hundreds of thousands of people offering their web design services. If you go to onfocus.com and use the googlesmackdown tool you can see how many web sites are currently offering a web designer (666,000 as I write this). And the number of web sites advertising as a web design business, 34,200. You will absolutely need to develop a very specialized skill set and it would be to your extreme benefit to have many thousands of personal contacts to help spread -- word-of-mouth advertising.
My business contracts with web designers, web developers, and web programmers almost daily. There are very few who actually know how to design a web site that provides customer loyalty, sells a product, provides search engine compliance and marketability, provides Internet directory compliance and marketability, and promotes brand awareness. All of which are absolute musts for an online business.
Hope that helps stimulate your business ideas.
Easy Web Site Design - Tips to Make Your Site More Search Engine Friendly
Web sites are only useful if you actually have people visiting them. Most visitors are drawn into websites through visiting search engines such as Google, Bing, and Yahoo!, among others. This means that you should follow easy web site design tips to make your site search engine friendly in order to get more traffic.
Robots or crawlers are usually used by the major search engines in order to index websites, which is necessary in order for them to come up on the search result pages.
These crawlers will read all the page's content, and follow any links to the pages, in order to figure out where to list it in their database so that it can be pulled up when people search for appropriate topics. The following design tips will help your site get listed properly:
Use pure text
Make sure important information isn't presented through images or Flash movies. Text is the only thing that can be read by the search engine crawlers, so if key information isn't written in text form then the search engine won't be able to read it and index your page appropriately.
It is also easier for the user to read text and do not wait for flash movie to load. Some users even block flash entirely.
No Frames
Don't use frames when you design your website. This makes it more confusing for the robots sent by the search engines. It also makes it more difficult for users who want to bookmark pages on your website. It is easier to index pages without frames.
Meta tags
Be sure to properly use meta tags on every single page of your web site. This will quickly and easily tell the search engine robots the subject of the page, and if it should be indexed. Your website will be visited more often by the search engine robots if it is made easier for them by the use of meta tags.
Formatting
Use Cascading Style Sheets (CSS) instead of incorrect HTML tags. The use of CSS can help you to get rid of extra HTML tags that aren't needed and make it easier and faster for your pages to load.
CSS tends to be more efficient if you use it properly. Ask your web designer to take all the style sheet information out from HTML and put them to CSS files.
By making use of these tips for easy web site design for search engine friendly sites you will most likely do better with the search engines and get more traffic.
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About the Author
Entrepreneur, online marketing practitioner and business owner with background in software development, outsourcing and IT. Especially focused on using internet, online and mobile technologies to automate marketing and business growth. Always interested in fresh business ideas and bright partners.
