Web Site Ranking Software
How to get my internet based business more action?
I just started my web-based business 2 months ago, and am patiently waiting for it to take off. I have been researching ways to increase traffic to my site and don't have the budget for buying ranks on yahoo seaches or any of that software that is out there. Besides real-time advertisement ie Word of mouth, flyers etc. What else can I do?
I accidentally did that on some of my other postings then learned that it was a violation of YahooASK rules, so no, I will not list my website
Okay-details on the website: it involves admissions consulting, reviewing applications and editing essays, resumes etc. Most of my friends say that the site is great so I am not worried about the setup or presentation-- I need advice on how to promote my website without buying all of the extra stuff that is offered on the internet.
"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
You can try pay per click programs such as Google Adwords http://www.google.com/adwords or Yahoo Search Marketing http://searchmarketing.yahoo.com – though the key is to carefully track your ROI and which keywords actually perform well
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/SEO.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
How To Bring Life To Your Web Site
Are you ashamed of your web site ? Quite candidly most companies are ashamed of their web site or should be . Why ? If your web site does not do exactly what you set it up to do to a visitor looking in for the first time , it has failed. On the internet you rarely get another chance to make an impression;because there are millions of other web sites calling out to the same people that you are trying to reach. That is why my first advice to you is that "to bring life to your web site you must bring your web site to life"
Some Search Engine Optimisation (SEO) experts may belabour you with the importance of having your web site ranked very high by Google and other search engines, especially through the clever manipulation of textual content. The fact however is that when the visitor comes to your web site and the content does not just deliver any useful message, you will be foolish to expect another visit. How then can you capture your site visitors and keep them coming back ? I will show you a few examples.
Colour scheme: Have you ever considered that your present colour scheme might just not be right for your business? Ironically a very dark background might not be quite right for an undertaker's business and be just perfect for an entertainment site. Or have you ever thought of a change in the colour scheme because you just don't feel right with what you have ? Forget what your web designer advises; the point of this is that if if you don't like your web site, chances are that very few of your customers will , because you are unlikely to take it seriously as a marketing tool. Or has your colour scheme begun to bore you ? If you've been staring at the same colour scheme for two years, chances are that it might be getting quite boring already. Put yourself in your visitors' shoes.
Content: You have probably heard the phrase "content is king"; and it is quite right. Cleverly written content brings the search engines running to your site; bringing new visitors with them. Marketing by web is all about show-business. Show them something interesting and and you get their business. Constantly changing content brings them back - if they like what they see. You can always enhance their experience with graphic and audio content. But even them a good show eventually begins to get boring. You really need to keep the content fresh, relevant and interesting . How can you do this?
Add a Blog: A blog is periodically posted information, dated in diary fashion, and which you feel might be of importance to your customers . For example, you can't go wrong by regularly publishing information such as how well your product or company is performing in the field; exciting ways to use your products, and new additions to your service that could potentially enliven customers' experience and purchase their loyalty.
Add a forum: A blog might not be quite right for some businesses. A forum gives a wider scope for interaction between your customers. A forum allows them to share their experience about your product , and it is a versatile tool of obtaining very important customer feedback which will enable you to deliver a better product or service . If you are for example selling a complex piece of equipment or software you could certainly benefit from a forum.
Add a Wiki: A wiki is collaborative content development between you and your visitors. It can quickly establish you as a de-facto expert and leader in your line of business and drive you to the top of the search engine list in no time at all. If for example, your company sells replica vintage car parts, imagine what it would do for your business if you added a wiki on vintage cars, inviting afficionados from all over the world to participate.
You may also wish to consider adding a database which will deliver dynamic content based on such factors as a customer's preferences or to advise on stock situation on a real-time basis. You may want to add a commerce interface where your customer can purchase immediately without needing to call you. All these are techniques which have proved very effective. However, improving your web site is not about general solutions. For each business and web site there is a specific fix and it may be quite wise to have a discussion with an expert first. The little that you may have to pay will often be offset by increased business.
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