Cases Studies
Are there any hard statistics/industry studies supporting the use of testimonials/case studies as sales tools?
For example:
1. A study by XXXXX tells us that case studies are XX% more effective than traditional advertising in engaging customers.
2. According to XXXXX, an average reader spends XX seconds on at a single page product ad, and XX minutes on a single page case study/customer success story.
I have no hard stats, but from my experience, a customer will spend more time on a case study than reading an ad, unless your ad has a coupon.
A coupon will be more effective than traditional advertising in engaging your customers.
You will get less activity from case studies but the case study will bring stronger clients/customers who remember you and will advertise you by word of mouth.
This is my experience from using marketing techniques in my different businesses.
I believe a mixture of regular ads, coupon ads, case studies and testimonials are necessary to reach the maximum audience.
Wishing you success and thanks for your input on my question.
Entrepreneurship Case Studies|entrepreneurship
Hi
I love case studies , in this article I am explain what is entrepreneurship
If u are very interested to know much detailed on entrepreneurship go through the site http://www.ibscdc.org so let we start
Entrepreneurs: people who create and grow enterprises
Entrepreneurship: the process through which entrepreneurs create and grow enterprises: Entrepreneurship development…the infrastructure of public and private policies and practices that foster and support entrepreneurship.
Some of the entrepreneurs are:
Survival entrepreneurs: who resort to creating enterprises to supplement their incomes because there are few other options available. Sometimes called “entrepreneurs by necessity”
“Lifestyle entrepreneurs” are people who chose self-employment because they no longer want to work for someone else, or because it provides a better way of balancing work and home demands, or because it enables them to stay in communities to which they have great attachment. The focus is usually on providing a living for the entrepreneur and her or his family. They are often called “Mom and Pop” businesses,
“Growth entrepreneurs” are those who are motivated to grow their businesses so that they can create wealth and jobs in their community.
“Serial entrepreneurs” are people who enjoy the process of business creation and over their lifetimes will create several businesses, often selling their ventures in the process.
The process of entrepreneurship is something to which Cathy Ashmore at the Consortium for Entrepreneurship Education has given much thought over several years.
some of the case studies available in ibscdc.org are:
1.Dean Kamen’s Technological Entrepreneurship
2.Robert E. Rubin: Executive Entrepreneur
3.Social Entrepreneurship: Serving the ‘Niche’ Business
4.Aravind Eye Hospitals: A Case in Social Entrepreneurship
5.Matrix Laboratories – Road to Success
6.Patrick J. McGovern's International Data Group: Growth Strategies in Asia
7.Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
8.Technology and Business Incubation in India-Challenges and Opportunities
9.Global Hospitals – Where Life Gets a Second Chance
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